College & Experiential Marketing
Connecting brands to the youth sports community, growing revenue and engagement through sponsorship sales
20+ sports and in more than 40 states - a total network of more than 25 million consumers
Experiential Marketing
PORTFOLIO
Primetime helps brands reach the next generation and their families in real-world moments where attention, loyalty, and community are strongest across youth sports, school athletics, college campuses, and live brand experiences
Digital infrastructure
High Quality Product. Competitive Pricing. Top Tier Service
Providing high-quality, affordable LED displays with exceptional service, ensuring every customer receives the attention they deserve
Creating culture-driven and community-rooted brand experiences which consumers are inspired to amplify so the stories extend well beyond the live engagement
20+ years helping brands connect meaningfully with college students with reach today to over 10 million students on over 2,000 campuses
20+ sports and in more than 40 states - a total network of more than 25 million consumers
Connecting brands to the youth sports community, growing revenue and engagement through sponsorship sales
Blending strategy, creativity, and excellence in execution to deliver successful campaigns that outperform traditional marketing and build long-term customer loyalty
Sponsorship
20+ years building world-class brand experiences
HOw we create value
Our mission is to build an integrated ecosystem of youth sports and media properties that enrich student lives, support academic budgets and empower local communities
INCREASED BRAND VISIBILITY
Growing market
DATA-DRIVEN OPTIMIZATION
We equip founders with strategic guidance , process optimization and network activation to build competitive advantage, accelerate growth and create value throughout the ecosystem
INVESTMENT APPROACH
Primetime partners with fast-growing youth enrichment and sports operators that demonstrate market leadership and scalable service models. Post-investment, we support our firms through sophisticated back-office automation, strategic hiring, and capital allocation to accelerate TAM expansion and technology adoption
The primetime ecosystem
Digital Infrastructure
Physical infrastructure powering youth venues, including displays, equipment, and facility-level technology that anchors the point of play
Ecosystem fit: Establishes on-the-ground presence, enables data capture, and creates the foundation for downstream monetization across media, sponsorship, and software
ExperientialÂ
Ecosystem fit: Aggregates attention across leagues and venues, driving demand into the system and increasing the value of sponsorship and content distribution
Sponsorship
Brand partnership engine connecting national and regional advertisers with highly engaged youth sports audiences
Ecosystem fit: Monetizes aggregated attention and participation, converting engagement generated by media, content, and leagues into recurring revenue streams
College Marketing
Ecosystem fit: Serves as the core supply layer of the ecosystem, generating consistent activity, data, and content to power all other verticals
Software
Integrated operating system for youth enrichment, including registration, scheduling, payments, and performance analytics
Ecosystem fit: Standardizes operations across the platform, captures valuable data, and creates operational leverage across leagues, facilities, and media
Content Streaming
Production and distribution of live and on-demand youth enrichment content, extending reach beyond physical venues
Ecosystem fit: Expands audience access, increases engagement, and enhances monetization through media, sponsorship, and digital distribution channels.
Unified Platform Ecosystem
Our portfolio functions as a cohesive platform where infrastructure, services, and software empower one another. By deploying standardized technology and shared operational expertise, we reduce overhead while amplifying athlete reach across all regional touchpoints